HubSpot
CRM & Sales
CRM with a generous free tier and connected marketing, sales, and service tools.
- Teams that want CRM and marketing in one place
- Free, paid from $20/seat

An all-in-one dashboard for small and local businesses covering lead capture, customer management, invoicing and payments, and online visibility.
Overall score
Stacker Review Score 7.7 out of 10 · Good
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HubSpark bundles the tools a local business usually stitches together from four subscriptions: capturing leads from the website and calls, tracking customers and conversations, sending invoices and taking payment, and monitoring listings and SEO visibility. For a plumber, salon, or small agency, that consolidation is the whole pitch, and it is a real one, because the cost and admin of running separate CRM, email, invoicing, and SEO tools adds up faster than most owners expect. The honest caveat with any all-in-one is depth: each module is good enough for a small operation rather than best in class, so a team already running a mature CRM or a serious email marketing program will notice what is missing. It also means one vendor holds your customer list, your invoices, and your marketing, so check export options before you migrate everything. Best fit is an owner-operated business currently juggling spreadsheets and free tools who wants one login instead of five.
HubSpark scores 7.7 out of 10 overall. Its strongest area is reflected in the breakdown below, and the main tradeoff to weigh is that each module is adequate rather than best in class compared with specialist tools.
Each criterion is scored 1-10 using the same standardized framework across every product.
SR SCORE
7.7
Good
Stacker Review Score 7.7 out of 10, GoodBest for: Local and owner-operated businesses replacing spreadsheets and several separate tools with one dashboard.
HubSpark fits teams sized solo, small and is commonly chosen for generate leads, manage customers, accept payments. Businesses with requirements outside those patterns should compare it against the alternatives listed below before committing.
Our ease of use score reflects setup effort, day-to-day navigation, and how much administration the product needs once it is live. HubSpark scores 8.4 out of 10 on this criterion.
Subscription tiers by feature set and usage, positioned to replace several separate small business subscriptions.
Pricing model: subscription. Confirm current list pricing on the vendor site before purchasing, since plans and limits change frequently.
Check current pricing(opens merchant site in a new tab)We score integrations on ecosystem size, quality of native connections to common business tools, and availability of an API. HubSpark scores 7.0 out of 10.
Support scoring is based on documented channels, published response commitments, and the depth of the vendor's help center and partner network.
Scalability covers how far the product goes as headcount, revenue, and complexity grow, including plan ceilings and migration risk.
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HubSpark earns 7.7 out of 10 and is a recommended option for local and owner-operated businesses replacing spreadsheets and several separate tools with one dashboard. Weigh the drawback above against your requirements, and compare pricing at your expected volume before buying.
Editorial Team
Software research desk
Our research desk compiles pricing, feature, and support data for every product listed on the site.
Scores are editorial assessments produced by Stacker Review using a standard rubric. We do not publish aggregate user ratings or review counts.